The demand for dynamic content is on the rise as businesses look to new ways of capturing the attention of customers. After all, over 40% of shoppers say that digital displays can influence their buying behaviour because relevant information is provided close to the point of purchase.
Digital signage appears to be here to stay, providing a medium which effectively delivers targeted content at the right time. This unique ability means that the European digital signage market is expected to grow at a compound annual growth rate of 10.7% by 2028, an eye-opening figure to those who may be considering an investment.
So, what is digital signage, how does it work, and how can it benefit you and your customers?
What is digital signage?
Digital signage is a type of electronic display that shows multimedia content, such as videos, images, text, and audio, to a targeted audience. This content can be displayed on a variety of devices, including digital billboards, screens, kiosks, and interactive displays, making the business applications incredibly comprehensive.
Digital signage is used to communicate information, promote products and services, entertain audiences, and improve the overall customer experience. It is therefore a powerful tool to engage customers and encourage them to enquire or make a purchase.
Nowadays it is likely to be an integral part of your day to day lifestyle, being used in a range of settings, such as retail stores, airports, museums, hospitals, and corporate offices. Not only this, it is fast becoming the standard in education facilities as schools look for new ways to engage pupils and generate excitement around learning.
What is an example of digital signage?
An example of digital signage is a large screen displaying advertisements or information in a shopping mall, airport, or train station. The screen can be controlled remotely, and the content displayed can be changed or updated instantly which is incredibly useful if you need to react quickly to market trends, roll out a new offer, or broadcast an important message.
Here are some common examples of digital signage being put to good use:
- Digital displays in a healthcare waiting area
- Digital billboards in key high street locations
- Interactive games at a soft play centre or school using projection with movement sensors
- Food ordering at a fast food restaurant using a digital kiosk
- Room booking displays showing meeting information, or allowing room booking, without the need to enter the room
- Wayfinding at a shopping mall, hospital or university campus which being generally large spaces, can be difficult to navigate
In terms of the type content uploaded to digital signage screens, due to its versatility and easy-to-access information, the list is practically endless but here are some popular examples:
- Promoting an offer beside a product
- Animated images to create a dynamic retail window display
- Inspirational quotes in the entrance of a corporate building
- Team stats and memos in an office
- Messages on healthy eating in a school canteen
- Current social media activity and engagement with a brand
- Live TV, weather and company information in a reception area
What types are available?
Digital signage comes in many forms, all of which provide striking visual content for an impressive user experience, but generally require a plasma / LED / LCD / OLED HD display, a projector, or LED / LCD video wall.
Each type of digital display can be utilised in a different way depending on the surroundings and the type of information users require, and whether they need to interact with it.
- Indoor displays: This type of digital signage is commonly found in buildings and venues such as airports, malls, hotels, and restaurants.
- Outdoor displays: These are digital displays that are designed to withstand outdoor environments, such as those found on billboards or transportation hubs.
- Interactive displays: These displays encourage user interaction and engagement, providing opportunities for customers to learn about products or services in an interactive way.
- Video walls: A video wall is a large display made up of multiple screens that form a single image or video.
- Menu boards: These displays are commonly found in fast food restaurants and cafes to showcase menu items and specials.
- Wayfinding displays: These displays guide people through complex environments such as airports, campuses, or hospitals.
- Digital kiosks: These are standalone, interactive displays that allow customers to access information or complete transactions.
How does digital signage work?
Digital signage works by uploading content such as images, videos, and text via a media player or digital signage player, which connects to the display and plays the content on the screen. The content is typically managed by digital signage software that allows for easy content creation and scheduling.
The software is usually web-based or cloud-based, allowing users to manage their content remotely from anywhere with an internet connection. Getting your own content uploaded to your screens is straightforward with the content creation process typically involving templates to upload images or videos, and specifying the duration and scheduling of each piece of content.
How to choose and install the right solution
As you might expect there is a huge range of digital signage technologies available which will help maximise your dynamic content so choosing the right one is no easy task.
But don’t worry, Digital Vision AV are here to help! Using our decades of experience installing innovative audio visual hardware for businesses in the UK, we work with you to understand your business requirements and recommend the right digital signage solution for you.
So, whether you need a top quality digital signage screen from iiyama, Hisense or Samsung, or a simple yet powerful platform to manage your dynamic content such as Tripleplay, just get in touch today for a friendly chat.
Digital Vision AV are commercial AV specialists providing end to end digital signage solutions from interactive projection in an educational setting, to businesses looking to upgrade from traditional printed media and to stand out on the high street. So, get in touch with us today or simply call us on 01442 620078 to make your digital vision a reality.