What is the Future of Video Conferencing?

Even before the global pandemic, video conferencing was being increasingly adopted by organisations. The attraction of hosting meetings online to reduce travel costs, as well as improvements in collaboration, caused many companies to take it seriously.

In 2022 the market is worth $6.87 billion, and is forecasted to reach $14.58 billion by 2029, according to Fortune Business insights. So, if it feels like part of day-to-day life now, it’s set to become ubiquitous in coming years.

The video conferencing market is subject to acquisitions, mergers, collaborations, and new software and hardware developments, all of which are shaping the virtual landscape. As new technologies emerge, software developers are being given the task of creating innovative applications which go further to replicate lifelike interactions.

More and more companies are investing in video conferencing technology to leverage the many benefits it offers over traditional meetings, which include:

  • Cost savings – reduced travel costs
  • Time savings – reduced time travelling to meetings
  • Improved communication – sites and teams can come together easily
  • Improved collaboration – visual collaboration aids explanation and demonstration
  • Increased productivity – more effective meetings which can take place from any location
  • Stream and record events – ability to visually broadcast to a wide audience as well as record the output

Even for those who prefer in-person interaction, there is still likely to be a virtual element to meetings, so it’s clear that video conferencing is here to stay. The huge number or benefits it offers means it should be embraced. 

So, whether meetings take place internally, externally, or a mixture of both, having a modern video conferencing setup will be increasingly important for the success of a business.

AV installation of Zoom room hardware in use with multiple attendees in room and on screen

Video Conferencing Applications

You may have heard the statistic that communication is only 7% vocal with the remaining 93% being non-verbal (which is a mixture of tonality of voice and body language). This highlights the importance of video conferencing applications which offer realistic interactions and allow those non-verbal cues to be picked up.

Video conferencing applications are seeking to address this issue and focus on making interactions more realistic to increase effectiveness of communication as well as reduce ‘Zoom fatigue’. 

A natural approach to conversing leads to spontaneous moments of creativity and barriers such as poor quality audio play a large part in the effectiveness of video calls. A solution to this being worked on is ‘spatial audio’ which aims to deliver sound to the left or right ear depending on where the participant is sitting within a virtual room. This makes it easier to process information when multiple attendees are speaking simultaneously.

Microsoft Front Row is one application which places attendees in a virtual room to enhance the feeling of a real meeting. Participants are positioned on the display at eye level, as they would be in real life. Positional audio is also set to be introduced, plus enhanced chat and digital whiteboard features which are important facets of visual collaboration

Video Conferencing Features


Building on this concept, projection technology provides a unique way of displaying attendees, for example, by placing them around a virtual round table. As well as this, projectors can display ratios such as 21:9 more flexibly than traditional large format displays which allow for additional information to be displayed, as well as the users themselves. Projectors have a range of benefits and are easy to install and maintain and are likely to be more widely used in video conferencing in future.

AI and VR

Various AI features are now finding their way into video conferencing technology which will seek to further increase the realism of virtual meetings. Real time audio transcription and translation can help to ease the difficulty of language barriers. Dual lens cameras with facial tracking create seamless exchanges between attendees making it easier for the group to follow proceedings.

Looking further into the future, video conferencing will see holograms and VR technology being utilised to make it possible to collaborate in three dimensions. For now, improvements in user experience are constantly being rolled out, such as simplified layouts, increased setup speed and faster loading times. 


Moreover, plug and play wireless presentation products which enable BYOD and BYOM such as Barco Clickshare, are all contributing to a stress-free and productive video conferencing experience. Solutions such as Yealink help to fix unwanted audio issues such as mouse clicks and keyboard typing with noise proof technology, not to mention cameras with 4K sensors and face tracking.


As the adoption of video conferencing technology in companies increases, so does the importance of security improvements to ensure sensitive data is protected. This is especially important as many services offer cloud based applications as well as data storage. 

Providing the data is encrypted securely, cloud based solutions mean small to medium sized enterprises who might lack a server aren’t restricted, and can enjoy the same video conferencing facilities as a multinational corporation.

av installation in london comprising a video conference room setup

Video Conferencing Business Trends

The benefits of video conferencing to businesses is now well documented and include significant improvements around time and cost saving, and a reduced impact on the environment. It is an essential tool in managing the widespread adoption of hybrid working and hybrid meetings.


As well as the aforementioned immediate-term benefits, businesses are realising long term advantages around the environment and workforce. With less business travel comes a reduced carbon footprint, which creates a more appealing business model to the general public. From an employee standpoint, the additional time gained by more effective meetings, which can take place remotely, leads to a reduction of stress and higher quality of life.

Offices will continue to evolve, with increased hot desking and a higher number of huddle rooms which will enable a hybrid approach to working. As physical interaction is still seen as an important aspect of work, many companies will maintain an element of this to support strategic goals, as well as employee wellbeing. 

As well as hybrid working, completely remote working has also remained an option for businesses who can now enjoy a wider pool of employees when recruiting for a position. Roles which allow 100% remote working suit many people due to the flexibility yet also allows organisations to choose from a truly global range of talent.


Video financial services such as video banking are also becoming more widely used as a result of the closure of many high street banks. The area of product demonstration has also benefitted hugely from an increased use of video conferencing as it requires far less money and time spent on travelling. As well as more opportunities, there is also an increased ability to carry out product demos to companies in different countries which weren’t previously possible.

AV-installation-for London-office-meeting-room-setup

Video Conferencing Education Trends

Following completely remote learning during the pandemic, the sector is moving toward a hybrid approach of in-person and remote collaboration. The techniques and applications have now been honed to the point that remote learning is seamless. Learning resources can be accessed easily and the ability to interact online is becoming more natural.

School budgets have a greater allocation than ever for video conferencing technology to ensure that E-learning is as effective as possible. As discussed earlier, recent developments in AI technology allow cameras to detect faces and sound sources to present the current speaker, as well as spatial audio to help sounds reach the ears in a more lifelike way.

Schools and universities now have the ability to not just live stream lectures and events, but also to store them. The assets which are amassed can be distributed as and when required, to different types of smart devices, including mobile phones, tablets, laptops and even TVs.

Education audio visual virtual reality AV equipment being used by child

Video Conferencing From Digital Vision AV

Digital Vision AV are video conferencing experts who live and breathe the industry, with a passion for the latest technology. We make practical recommendations for your organisation with experience across a variety of sectors including Education and Corporate

Our service covers the supply and installation of robust and flexible video conferencing systems designed to withstand the test of time. So, get in touch or simply call us today to find out how your organisation can be part of the future of video conferencing.

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