Digital Vision AV Brings New Digital Signage To The Old Town Hall
A digital signage challenge
Located in the heart of the old high street in Hemel Hempstead, The Old Town Hall is a popular venue aimed at supporting the community by developing creativity and showcasing a range of arts events.
The venue has street-facing windows on a high street with a high amount of through traffic and footfall. While this makes it an ideal promotional space, they previously relied solely on printed media in the windows. This lacked a modern appearance, was costly, and slow to produce and display.
They looked for a local AV installer they could trust to bring their windows up to date. After researching suitable providers, they chose Digital Vision AV.
A digital signage solution
Once The Old Town Hall knew that digital signage would be the best way to manage their event advertising and promotion, the next step was to find the right provider. Following a quick online search, Digital Vision AV were found. It was clear they were the perfect fit, being a leading AV company, as well as based in Hemel Hempstead. Paul Mayhew (founder of Digital Vision AV) went to the venue to carry out a free site survey and discuss requirements.
As is often the case when using digital screens in windows, the challenge is to ensure it can be be read clearly by potential customers walking past, even in bright daylight. It’s also vital that the screen is resistant to temporary blackening caused by exposure to direct sunlight.
Digital window display
After considering the various products on the market, Paul recommended the AllSee 43” 700cd/m2 High Vibrance Android Advertising Display, a neat looking, narrow bezel display providing a high bright image with a built-in signage player designed to run 24/7. Video and image files can be easily uploaded via a USB stick to create a playlist with transitions. Content can be set to play automatically or scheduled to play at specified times on particular days.
The window’s size and the available space in it naturally led Paul to recommend a 43” display installed via a ceiling pole mount. The content on the screen ideally needed to have some movement to attract the eye and then deliver a clear and to-the-point message in few words.
Digital Vision AV recommended that the display should be installed in a portrait, rather than landscape, orientation. The psychology behind this is that when humans view content in a portrait format, our perception is that it’s informational so we instinctively look at it.
Digital Signage By Digital Vision AV
Our decades of experience in the AV industry means we can recommend, supply and install the highest quality digital signage. There are flexible and cost effective solutions for your organisation which we will happily help you navigate. The possibilities of using digital screens to advertise or promote products and services are endless and apply to sectors across retail, corporate and education.
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