Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.
If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share.
When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser.
QR Codes can be integrated into Digital Signage, Touch Screen content and printed material, QR Codes can be used to drive more traffic to your web site or chosen web pages, enable customers to download a sales voucher or ticket to their phone or computer, download Installation instructions, Directions to your showroom or hotel, How to contact you, Recommendations for complementary products and services, Free mp3 downloads or Customer feedback forms.
The potential for QR Codes is limitless. What’s most exciting is how they take what social media is doing well now, bringing people together with technology, and extending it to enhance the experience.
How about you? How can you use QR codes to take advantage of this phenomenon?
Speak to us at Digital Vision AV and we’ll be happy to assist – hello@dvav.co.uk
