Digital Signage
Digital Signage refers to electronically controlled signs that can be updated without the cost and expense of changing the physical sign itself. Using LCD or Plasma displays, projectors or large scale LED displays, Digital Signage grabs the customers attention, conveys information, and communicates in a more dynamic way than static posters.
Benefits
WOW Factor
A digital sign has the stopping power to get your customers attention. Once you have gained their attention, you have an opportunity to influence their decisions and thinking.
Relevant
Because you can generate digital content relatively easily and inexpensively, you can make sure the message is as relevant as it can possibly be. Changes can be made quickly and cost effectively, and targeted messages can be distributed to multiple displays at the same time.
Dynamic
Digital Signage is a lot more eye catching and visually more appealing as opposed to static billboards and posters. Message content can easily be tailor-made for a specific location, event and viewing audience. Create visually stimulating, eye-catching messages that demand attention. Deliver promotional and sales messages to your customers at the point of purchase. Audio, video and animated graphics create digital signage that engage the emotions and influence decisions.
Cost and Time Savings
Because you eliminate the need to print and distribute static signs every time you change your message or campaign, you save on printing costs and processing time. What you will have is instant digital programming with informative and entertaining content.
Versatile
Digital Signage is at the forefront of digital media distribution by allowing computer generated, HD video, photo-realistic graphics, text, animation, and audio to be downloaded and displayed simultaneously at one or multiple locations.
Centralised control
Create multiple zones in a single location. Channel different content to each in-house location or channel the same content to all locations. Influence buyer decisions at the point of purchase. Wide area network connections allow corporate headquarters to update content in many locations at one time, or make individual changes to suit the needs of their particular location. Flexibility is the key.
Utilise Standard Media Files
Don’t change your existing campaigns – that takes money and resources. Repurpose existing creative content from TV, print, or Web advertising for use on the digital signage network.
